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Hello~~ This is JIRO! ^^ How have you all been? A little while ago, we shared a card post featuring stories about chrysanthemums, one of autumn’s signature flowers. Today, we’d like to share some information about chrysanthemum festivals in Korea!

Hello, this is JIRO. One of the flowers that represents autumn in Korea is the chrysanthemum, which blooms from September to November. Chrysanthemums have long been familiar to people in Korea and have become part of its cultural landscape and seasonal traditions. In this edition of JIRO Letter, we explore the stories and culture surrounding chrysanthemums, from the film Scent of Love to Korean chrysanthemum folktales, festivals, and notable places where you can enjoy these beautiful autumn flowers. Discover the many stories behind the chrysanthemum and experience a different side of autumn in Korea with JIRO. The Story of Chrysanthemums,  Korea’s Autumn Flower Chrysanthemums are typical autumn flowers that bloom from September to November. The Symbolism and Flower Meaning of Chrysanthemums Chrysanthemums are one of the Four Gentlemen, symbolizing noble character and integrity. The Meaning of Chrysanthemums by Color White : Sincerity, truth, gratitude, and nobility Yellow : Unrequi...

Hello, everyone! 👋 Team JIRO is back! Hope you’re all doing well! On August 27, JIRO attended the 2nd Korea Tourism Data Seminar, hosted by the Korea Tourism Organization (KTO). It was an insightful session where we got a clear look at the latest Korean travel trends through real-world data. Curious about what was discussed? Let’s dive right in! ✨ This seminar took place at The Plaza Hotel Seoul. The sessions covered key topics including Korea’s overall tourism trends, strategies to boost regional tourism connected to local airports, and the latest travel patterns. A special highlight was a guest lecture titled "Revitalizing Regional Tourism Through K-Dramas," presented by Sang-won Yoo, Vice President of Studio Dragon (the powerhouse production company behind numerous hit K-dramas).

Hello everyone, this is JIRO! 👋 Hope you’ve all been doing well! Today, we’re excited to share the fascinating stories behind Korea’s iconic chili peppers and the two vibrant pepper festivals held in Goesan and Cheongyang. Curious to find out more? Let’s dive right in! ✨ Cheongyang & Goesan  Chili Pepper Festivals What if we had NO chili peppers???? 😭😭 No spicy tteokbokki... No kimchi... No gochujang... ...We couldn't eat ANY of them! 😱 Health Benefits of  Chili Pepper Energy Boost /  Weight Loss /  Better Digestion The power of peppers... Your ultimate daily health companion,  "Chili Pepper" Weight Loss Capsaicin boosts metabolism and burns energy  to help reduce body fat . Fatigue Recovery & Immunity Packed with several times more vitamin C than apples,  it's great for preventing colds and relieving fatigue. Better Digestion & Anti-Aging Stimulates saliva and gastric acid to aid digestion and boost appetite . Plus, beta-carotene and...

Hello~~ This is JIRO. In Korea, the seventh day of the seventh lunar month is called Chilseok, a traditional seasonal festival associated with the legendary lovers Gyeonwoo and Jiknyeo. Separated by the Milky Way, they are said to meet only once a year with the help of magpies forming the Ojakgyo Bridge. In this article, we explore their legend, Korean Chilseok traditions, the meaning of Chilseok Rain, and how this seasonal tradition is celebrated in neighboring China and Japan. JIRO SEASONAL TRADITIONS SPECIAL #003 CHILSEOK JIRO SEASONAL TRADITIONS SPECIAL #003 CHILSEOK The Legend of Gyeonwoo and Jiknyeo Jiknyeo was the granddaughter of the Heavenly God. She was a skilled weaver and a hardworking young woman. The Heavenly God arranged for her to marry  Gyeonwoo, a cowherd known as “Hago,” who lived on the other side of the Milky Way. The two fell in love at first sight, and their love grew so deep that they eventually got married. However, caught up in the joys of ...