Hello, this is JIRO. One of the flowers that represents autumn in Korea is the chrysanthemum, which blooms from September to November. Chrysanthemums have long been familiar to people in Korea and have become part of its cultural landscape and seasonal traditions. In this edition of JIRO Letter, we explore the stories and culture surrounding chrysanthemums, from the film Scent of Love to Korean chrysanthemum folktales, festivals, and notable places where you can enjoy these beautiful autumn flowers. Discover the many stories behind the chrysanthemum and experience a different side of autumn in Korea with JIRO. The Story of Chrysanthemums, Korea’s Autumn Flower Chrysanthemums are typical autumn flowers that bloom from September to November. The Symbolism and Flower Meaning of Chrysanthemums Chrysanthemums are one of the Four Gentlemen, symbolizing noble character and integrity. The Meaning of Chrysanthemums by Color White : Sincerity, truth, gratitude, and nobility Yellow : Unrequi...