JIRO Local, Now

Hello, this is JIRO. One of the flowers that represents autumn in Korea is the chrysanthemum, which blooms from September to November. Chrysanthemums have long been familiar to people in Korea and have become part of its cultural landscape and seasonal traditions. In this edition of JIRO Letter, we explore the stories and culture surrounding chrysanthemums, from the film Scent of Love to Korean chrysanthemum folktales, festivals, and notable places where you can enjoy these beautiful autumn flowers. Discover the many stories behind the chrysanthemum and experience a different side of autumn in Korea with JIRO. The Story of Chrysanthemums,  Korea’s Autumn Flower Chrysanthemums are typical autumn flowers that bloom from September to November. The Symbolism and Flower Meaning of Chrysanthemums Chrysanthemums are one of the Four Gentlemen, symbolizing noble character and integrity. The Meaning of Chrysanthemums by Color White : Sincerity, truth, gratitude, and nobility Yellow : Unrequi...

Hello, everyone! 👋 Team JIRO is back! Hope you’re all doing well! On August 27, JIRO attended the 2nd Korea Tourism Data Seminar, hosted by the Korea Tourism Organization (KTO). It was an insightful session where we got a clear look at the latest Korean travel trends through real-world data. Curious about what was discussed? Let’s dive right in! ✨ This seminar took place at The Plaza Hotel Seoul. The sessions covered key topics including Korea’s overall tourism trends, strategies to boost regional tourism connected to local airports, and the latest travel patterns. A special highlight was a guest lecture titled "Revitalizing Regional Tourism Through K-Dramas," presented by Sang-won Yoo, Vice President of Studio Dragon (the powerhouse production company behind numerous hit K-dramas).

Hello~~ This is JIRO! It’s been such a long time since our last post, but we’re back with some exciting news—JIRO is returning! ! Let’s jump right in! To. Our Readers JIRO is back!! From. JIRO JIRO is back in business! (26.08.14~) Hello~~ This is JIRO! After taking about a month  to reorganize and recharge, JIRO is ready to make a comeback!! Thank you for  waiting for us! ^^ The reason JIRO took a break to reorganize was to ask ourselves: 'Were the topics of JIRO’s content becoming too predictable?' 'Were we trying to cover too much without a clear goal or direction?' 'Were we simply creating content mechanically, following the same familiar format?' We took this time to reorganize and find the answers to these questions. In its early days, JIRO began as a.. “consulting partner that unlocks the hidden potential of local communities,” visiting local festivals and suggesting ways they could be improved. In the middle and later stages of JIRO, we gradually shi...

Hello! This is JIRO! 😊 A general dressed in red, whose fearless tactics struck fear into the invading army. Follow the story of Gwak Jae-woo, the Red-Robed General who led Korea's first Righteous Army, and discover the history of Uiryeong. The story of the Red-Robed General, which was even adapted into a film! Why was he called the Red-Robed General? He always wore red robes and called himself the Red-Robed General (Hongui Janggun, 紅衣將軍). He charged through enemy lines with incredible speed, striking and retreating as if he were flying. Although the enemy unleashed volleys of bullets and arrows, they could never hit him. The 25th Year of King Seonjo... Before the war, General Gwak Jae-woo lived a peaceful life as a scholar in the mountains. But when the Imjin War broke out, he stood up, saying, "We cannot leave the defense of our country to the government alone." He hung a drum from a zelkova tree at the entrance of the village and beat it to gather the people. Thus, he ...

​Hello~~~ This is JIRO~~~!! 👋 Last Saturday (June 13), JIRO visited the 27th Eumseong Pumba Festival. A few days ago, we shared the story behind the Eumseong Pumba Festival and its origins here on the blog. Today, we'd like to take you on a tour of the festival and share what we experienced on-site! If you'd like to learn more about the history of the festival, be sure to check out the article below. Related Article Link:  https://blog.en.localnow.kr/2026/06/eumseong-pumba-festival-choi-gwidong-2026.html

Hello, this is JIRO! As we welcome June, we're back with the second post in our Korean Seasonal Customs Series. This time, we're introducing Dano, a traditional Korean holiday celebrated on the 5th day of the 5th lunar month. This year, Dano falls on June 19 (Friday) on the solar calendar, so it's just around the corner! Let's take a look at how people in Korea have celebrated this special day throughout history. Driving Away Misfortune and Welcoming Abundance  Dano  (Korea’s High-Energy Summer Festival) The Most Energetic Day of the Year! This year, Dano falls on June 19 (Fri). Dano falls on the 5th day of the 5th lunar month, when the yang number five is doubled.  It is also called Suritnal, meaning “ the High Day ” or “ the Joyful Day. ” Dano was one of the three most important holidays during the Joseon Dynasty! Dano is a holiday when people celebrate and rest after harvesting barley and finishing rice planting . It also carries the meaning of a farming ritual to pr...

​Hello everyone, this is JIRO  It’s been a while since our last post — how has everyone been doing? Earlier this month, JIRO had the chance to visit Daegu. By a wonderful coincidence, we joined a Daegu Alley Tour , and today we’d love to share that experience with you!  We signed up for the evening tour, and before it began, each of us received a Cheongsachorong (traditional Korean lantern) ! Walking around the city with it in hand made the whole experience feel a little more special. The tour began with the story of the Daegu Eupseong Fortress . We learned that an earthen fortress originally built during the reign of King Seonjo to defend against Japanese invasions was later reinforced during the reign of King Yeongjo, eventually becoming what was known as the Daegu Eupseong Fortress. However... During the period of the Japanese Residency-General, Japanese merchants continuously pushed for the fortress to be removed in order to expand their commercial influence. It is said t...