JIRO Local, Now

Hello, this is JIRO. One of the flowers that represents autumn in Korea is the chrysanthemum, which blooms from September to November. Chrysanthemums have long been familiar to people in Korea and have become part of its cultural landscape and seasonal traditions. In this edition of JIRO Letter, we explore the stories and culture surrounding chrysanthemums, from the film Scent of Love to Korean chrysanthemum folktales, festivals, and notable places where you can enjoy these beautiful autumn flowers. Discover the many stories behind the chrysanthemum and experience a different side of autumn in Korea with JIRO. The Story of Chrysanthemums,  Korea’s Autumn Flower Chrysanthemums are typical autumn flowers that bloom from September to November. The Symbolism and Flower Meaning of Chrysanthemums Chrysanthemums are one of the Four Gentlemen, symbolizing noble character and integrity. The Meaning of Chrysanthemums by Color White : Sincerity, truth, gratitude, and nobility Yellow : Unrequi...

Hello~~ This is JIRO! It’s been such a long time since our last post, but we’re back with some exciting news—JIRO is returning! ! Let’s jump right in! To. Our Readers JIRO is back!! From. JIRO JIRO is back in business! (26.08.14~) Hello~~ This is JIRO! After taking about a month  to reorganize and recharge, JIRO is ready to make a comeback!! Thank you for  waiting for us! ^^ The reason JIRO took a break to reorganize was to ask ourselves: 'Were the topics of JIRO’s content becoming too predictable?' 'Were we trying to cover too much without a clear goal or direction?' 'Were we simply creating content mechanically, following the same familiar format?' We took this time to reorganize and find the answers to these questions. In its early days, JIRO began as a.. “consulting partner that unlocks the hidden potential of local communities,” visiting local festivals and suggesting ways they could be improved. In the middle and later stages of JIRO, we gradually shi...