JIRO Local, Now

Hello, this is JIRO. One of the flowers that represents autumn in Korea is the chrysanthemum, which blooms from September to November. Chrysanthemums have long been familiar to people in Korea and have become part of its cultural landscape and seasonal traditions. In this edition of JIRO Letter, we explore the stories and culture surrounding chrysanthemums, from the film Scent of Love to Korean chrysanthemum folktales, festivals, and notable places where you can enjoy these beautiful autumn flowers. Discover the many stories behind the chrysanthemum and experience a different side of autumn in Korea with JIRO. The Story of Chrysanthemums,  Korea’s Autumn Flower Chrysanthemums are typical autumn flowers that bloom from September to November. The Symbolism and Flower Meaning of Chrysanthemums Chrysanthemums are one of the Four Gentlemen, symbolizing noble character and integrity. The Meaning of Chrysanthemums by Color White : Sincerity, truth, gratitude, and nobility Yellow : Unrequi...

Hello! This is JIRO 🙂 It’s been a while since our last post—how have you all been? On December 29, JIRO attended the “2026 Inbound & Outbound Tourism Demand Forecast and Tourism Strategy Seminar” hosted by Yanolja Research, held at the aT Center in Yangjae, Seoul. This time, all members of the JIRO team were able to attend the seminar together. The venue was completely full—so much so that some members who arrived late had to stand throughout the session. The atmosphere was energetic and intense. Many local government officials were in attendance, and we could truly feel the passion of those working on the front lines to revitalize regional tourism. So, without further ado, let’s dive into what was discussed at the seminar—and what the outlook for tourism demand in 2026 looks like. Inbound Tourism: A Record High Expected To start with the conclusion: In 2026, inbound tourism to Korea (international visitors) is projected to reach 20.36 million visitors, an 8.7% increase year-on-ye...