JIRO Local, Now

Hello, this is JIRO. One of the flowers that represents autumn in Korea is the chrysanthemum, which blooms from September to November. Chrysanthemums have long been familiar to people in Korea and have become part of its cultural landscape and seasonal traditions. In this edition of JIRO Letter, we explore the stories and culture surrounding chrysanthemums, from the film Scent of Love to Korean chrysanthemum folktales, festivals, and notable places where you can enjoy these beautiful autumn flowers. Discover the many stories behind the chrysanthemum and experience a different side of autumn in Korea with JIRO. The Story of Chrysanthemums,  Korea’s Autumn Flower Chrysanthemums are typical autumn flowers that bloom from September to November. The Symbolism and Flower Meaning of Chrysanthemums Chrysanthemums are one of the Four Gentlemen, symbolizing noble character and integrity. The Meaning of Chrysanthemums by Color White : Sincerity, truth, gratitude, and nobility Yellow : Unrequi...

​Hello~~~ This is JIRO~~~!! 👋 Last Saturday (June 13), JIRO visited the 27th Eumseong Pumba Festival. A few days ago, we shared the story behind the Eumseong Pumba Festival and its origins here on the blog. Today, we'd like to take you on a tour of the festival and share what we experienced on-site! If you'd like to learn more about the history of the festival, be sure to check out the article below. Related Article Link:  https://blog.en.localnow.kr/2026/06/eumseong-pumba-festival-choi-gwidong-2026.html

Hello, this is JIRO! As we welcome June, we're back with the second post in our Korean Seasonal Customs Series. This time, we're introducing Dano, a traditional Korean holiday celebrated on the 5th day of the 5th lunar month. This year, Dano falls on June 19 (Friday) on the solar calendar, so it's just around the corner! Let's take a look at how people in Korea have celebrated this special day throughout history. Driving Away Misfortune and Welcoming Abundance  Dano  (Korea’s High-Energy Summer Festival) The Most Energetic Day of the Year! This year, Dano falls on June 19 (Fri). Dano falls on the 5th day of the 5th lunar month, when the yang number five is doubled.  It is also called Suritnal, meaning “ the High Day ” or “ the Joyful Day. ” Dano was one of the three most important holidays during the Joseon Dynasty! Dano is a holiday when people celebrate and rest after harvesting barley and finishing rice planting . It also carries the meaning of a farming ritual to pr...

Hello everyone, this is JIRO!  We are excited to launch a new series exploring Korean Seasonal Customs, following the beautiful transition of the seasons throughout the year. Our first journey begins with "Dong-je," a sacred ritual performed in spring to wish for peace and prosperity in local villages. Curious to learn about this ancient tradition? Let’s dive right in! Dong-je : A Prayer for All Peace Blossoms in our Village this Spring 'Dong-je' is a collective rite held by residents to ensure the peace of their village. Offerings for the ritual had to be kept pure and sacred.  To ensure this, red clay was scattered near the well, and a sacred rope (Geumjul) or straw mats were used to block access. Only water drawn from this protected well was used to prepare the sacred offerings . On the day of the ritual, people gathered at the sacred site after midnight, around the time of the first rooster's crow, to begin the ceremony . The ceremony followed a sacred sequenc...